Food delivery is not an option anymore. It is an expectation. The smart phone has catapulted the food industry in to the future. And that future is today. Revenue in the online food delivery segment is projected to reach US$ 6m in 2021 in the UK market alone.
Studies suggest that a sizable portion of people choosing delivery do so in place of cooking at home. A significant portion of customers go for delivery instead of dining-in or takeout.
59% of restaurant orders from millennials are takeout or delivery. The main reason behind the change in food ordering is because they are more comfortable in ordering online via apps than by calling. 63% of consumers agree that it is easier to get delivery than dining out. When consumers are asked why they prefer ordering online, many feel they can save a lot through online apps because they are offered with coupons and promotions. And some find it very convenient to have their food delivered right to their doorstep.
Not just consumers, the restaurants love online ordering and delivery too. They find it much more convenient to handle the increasing demand of orders online instead of dealing with hectic calls. Online ordering has streamlined Customer Relationship Management where restaurants can provide services to the customers starting from food ordering to its delivery. Also, according to research done on the topic, 95% of online users are likely to order again on apps or websites. That’s great customer retention.
Third-party Delivery Platforms
Restaurant operators can choose between delivering their own food or trust a third-party delivery platform to get the food to the customer. First party delivery requires a significant investment and management whereas third-party delivery services take care of most of the work and costs for you. Furthermore, third-party platforms are preferred due to their ability to gain scale with limited costs and ease. Using a third-party delivery service has been found to raise restaurant sales volume by 10 to 20%.
Delivery Platform Integration
This is the latest addition to online ordering and delivery landscape. Basically, a service provider such as Delivergate will integrate all your delivery platforms and synchronize with your POS. Why? You may ask. We discuss all about the benefits of Delivery Platform Integration in this article.
We at Delivergate provide Delivery Platform Integration, Comprehensive Financial Reporting, Branch Management and Around-the-clock Support. We simply equip you with the necessary technology for your business to stand out from the competition and grow.