The internet has changed the world as we know it. Food trade is no exception. People are ever more inclined to use third-party delivery apps like Uber Eats, Just Eat and Deliveroo, instead of going out to eat or calling for take away. This has opened up a whole new realm of possibilities for restaurants, big and small. According to Frost and Sullivan, gross revenue bookings is set to more than double by 2025, backed by a cumulative growth rate of 14%.
While these individual delivery platforms bring in more customers and more revenue, it is the important that you streamline your operations in such a way that it enables you to reap the full benefits of online ordering and delivery.
In the competitive hospitality industry, restaurant owners and management must take advantage of available technology to ensure short and long-term success for their businesses. Discussed below is why we think a restaurant or a group of restaurants can benefit from third-party delivery platform integration.
Bring order to online orders
Can you imagine carrying multiple smart phones for all the apps you want to use?
Ridiculous isn’t it? Most restaurants that work with third-party delivery services are required to use numerous tablets or other devices in order to keep track of orders. It unnecessarily complicates the order and delivery process. It also enables human error to creep in which can hamper the efficiency of your operation. We all know how difficult running a restaurant is. Why would you need more things to worry about?
A delivery platform integration such as Delivergate, streamlines the entire process. You do not need to get used to working with multiple platforms and you don’t have to worry about switching between interfaces or devices. There will be one customized interface that standardizes the way orders enter the POS, minimizing human error and time wastage.
Customers expect their orders to be delivered precisely and promptly. Integrating third-party apps into your POS system enables you to serve your customers with precision and punctuality while increasing the efficiency of your overall operation. This will surely assist you with retaining and consistently growing your customer base.
A third-party delivery platform integration instantly eradicates the most common obstacle that keeps you from running a smooth online order operation; order entry. With Delivergate, there will be no need to monitor each delivery service and enter each order to your POS as they arrive. Integration will enable all online orders to automatically be sent to the POS system and the kitchen. This is highly efficient and accurate.
Furthermore, you will have the option of synchronizing your menus across platforms. What this means is that you can easily make changes to your menus, offers and hours on all your third-party delivery apps in one go.
Analytics and Reporting
A delivery platform integration improves accuracy of reporting. For instance, instead of individually presenting sales statistics from each third-party order platform, Delivergate lets you access reports directly from the POS in one interface.
A competent integration system assembles your sales metrics to one place. It has never been easier to compare sales across platforms, menu item sales, commissions etc. This provides you with data that makes sense. You’ll have a clear idea of whether you’re on the road to achieving your business goals, what’s happening in your business, and what you should do to make it thrive. Organized data and real-time analytics will allow you to make better decisions on time.
Here is the link to a resource that explains in detail how analytics can help your business.
The world around us is changing in a rapid phase. The least we can do to ensure the success of a business is to put in the effort to adapt to these changes. Delivergate’s unique integration system accompanied by its expert consultancy service aims to give your business the competitive edge that will make sure that your growth is fast and steady.
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